Photo AI

Over the past several years, as I've watched the incredible advances occurring in AI-generative imaging apps such as Midjourney, it's become increasingly obvious to me that the livelihood of all but the top commercial photographers is in grave danger of disappearing in the not too distant future.  As evidence of this, one need look no further than the appearance of the new startup company Photo AI.  As the company's website succinctly puts it:

"Save money and use AI to do a photo shoot from your laptop or phone instead of hiring an expensive photographer.  Train AI models and do photo shoots in different poses, places and styles.  Turn around time of just 30 minutes."

That pretty much sums up the allure of the concept as well as the threat to professional photographers.  Though the wording on the site seems more geared to personal projects in its suggestion that one train oneself as an AI model, the pricing options contain a Business plan for only $299/mo.  It's an offer I imagine many small and mid-sized businesses will jump at as a sure way to drastically cut their advertising budgets.  Even if Photo AI should fail for one reason or another, I'm certain many similar enterprises will immediately pop up in its place as the idea behind it is just one more practical application of AI technology.  As such, its eventual success seems inevitable.