I received an email yesterday announcing "Create NYC powered by PhotoPlus" that will be running from September 29th through October 1st at the Duggal Greenhouse in Brooklyn. The late September dates are, of course, those on which in previous years the Photo Expo had been held in Manhattan at the Javits Center. Based on the announcement, however, more seems to have changed than just the name and venue. It appears there's been a definite attempt to reimagine or at least repackage the entire affair into a "3-day festival experience."
For one thing, there's much less emphasis placed on exhibitors and their newest products (viewing which, quite honestly, had been my main motivation in attending past expos). In contrast, the announcement contains only the single sentence: "Test out new gear in our Creator Row (AKA Expo)." While this is accompanied by an impressive list of top photo brands, the footnote in small print immediately below identifies them as "Past Sponsors and Partners" (the emphasis is mine).
Classroom sessions are still available, though these are now referred to collectively as "the Lab," as well as appearances by Mentors, identified as "industry-leading educators in small group discussions." Most interesting by far is, at the very end of the announcement, the "Call for Creators" who are defined as "engaging photographers, filmmakers, designers, editors, marketers and artists." Notably, there is no mention of qualifications. This particularly caught my attention since I myself had received last week an email invitation to apply for one of these same positions. That email also neglected to mention qualifications, stating only that the search was for "bold, skillful, engaging, dynamic, and interactive visual storytellers."
Finally, in place of the old registration system one must now "Sign up for updates to be the first to know when ticket sales go live this June." I have no idea what ticket prices will be and in any event am not sure I'll be attending.
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